FRINGESTUDIO now has a blog! This is a good thing, because we have a lot to share. Let’s start with what it should be all about:
Many years ago, a colleague said, “Architecture is warfare: We spend 10% of our time on design, and 90% fighting to get it built.” As it happens, that was in a very design-oriented office! In most places, that design percentage would be even less. My partner Stacy and I now run an even more design-oriented office, but it’s still true: whether we are talking to our clients, or to contractors, or to consultants, or to vendors, or even friends, the chances are high that the conversation will be about budget and schedule in some form or another. This is true not just for architecture, but for interior design, for furniture, and everything else we are involved in.
Time and money are important and to be respected, there is no doubt. But our blog is going to be about that other 10%. Our real “value” lies there, after all.
We don’t get to spend near enough time talking about larger issues in design, like the poetry of a beautiful spacial sequence, or broader trends, or that beautiful material or texture we just found, or that cool image we saw the other day, or that fun chair, or the sketch that Stacy did, just because it came to her. Since the word “poetry” just doesn’t come up much in the average meeting, we can get to it here. Well, OK, maybe not actually posting poems, but sharing the more inspiring things that are all around us. It is those beautiful ideas and that beautiful work that is what we’re really all about. Welcome to our journey!